How We Got Phosh Food Recommended by AI Tools

When someone asks ChatGPT, Google AI or another AI tool which product or service to choose, you want your business to be one of the recommendations.

That is exactly what we have achieved through our SEO and GEO work on the website of Phosh Food.

Phosh Food is a meal prep delivery company serving customers in Spain. People searching for local meal prep, healthy prepared meals or food delivery are actively looking for the service they provide. Our goal was simply to make Phosh Food the answer to their queries.

The result? Phosh Food is now regularly recommended by ChatGPT, Google AI Mode, Gemini, Perplexity and other AI tools for relevant searches across Marbella, Madrid and Barcelona.

For example, ask ChatGPT:

Phosh Food is one of the businesses it recommends.

Google AI Mode produces similar results for relevant searches.

We have tested different prompts, locations, devices and variations of the same searches. The results naturally change from one search to another, but Phosh Food consistently appears for relevant commercial queries.

One potential client even recognised the Phosh Food project while looking through our work and told us:

Getting AI to recommend a specific business is easier said than done.

When we started working with Phosh Food, the old website had a range of technical and structural problems and very little organic visibility outside the brand name.

We started by rebuilding the website as a new Shopify store, creating a much stronger technical foundation for SEO.

How we built the Phosh Food Shopify store →

To start, we worked through the technical SEO setup across the site, including structured data, metadata, image optimisation, internal linking, site structure and other technical elements needed to make the store easier for search engines to crawl and understand.

At the same time, we carried out extensive keyword research to identify the searches that mattered commercially to Phosh Food.

Where the existing site did not have a relevant page for an important search, we created one. We also optimised the existing product, category and informational pages around the searches they were best suited to target.

This gave the site a much clearer connection between the services Phosh Food offers and the searches potential customers use to find them.

Within just two months, the difference in organic visibility was significant. Phosh Food started ranking in the top three for a broad range of commercial searches, including:

This is the type of search visibility we were aiming for from the start: appearing when someone is actively looking for the products and services Phosh Food provides, rather than simply ranking for the brand name.

Six months later, that visibility is still delivering across organic search and AI tools.

One thing we had to consider, especially as search becomes more conversational, is that the brand might not always be spelt correctly.

Searches include variations such as:

We therefore worked to establish these variations as references to the same business.

Search engines need to connect different references to the same business and understand what that business does, where it operates and which searches it is relevant to.

That becomes increasingly important when AI systems are interpreting natural-language questions and deciding which businesses to mention.

Phosh Food’s AI visibility is built on the same SEO foundations that support its organic rankings.

There is no separate shortcut for appearing in ChatGPT. AI systems need clear information about the business, its services, its locations and its relevance to a user’s query.

For Phosh Food, that work has resulted in the brand being surfaced across a range of AI tools.

We have tested searches covering different combinations of:

The wording and results can vary between searches, but Phosh Food continues to appear for relevant commercial queries.

When someone searches Google for “meal prep Marbella”, they are looking for a business that provides a specific service in a specific location.

When they ask ChatGPT which meal prep company they should use, the goal is the same. The search interface has changed, but the underlying intent has not.

For a business to be recommended, search systems need to understand what it offers, where it operates and which searches it is relevant to.

That is why AI visibility is increasingly part of the SEO work we do. The same foundations that make a business easier for Google to understand can also make it easier for AI systems to identify and recommend.