Nordic.Partners is an iGaming affiliate network working with publishers and streamers across the Nordics and other European markets. The business focuses on building long-term partnerships and taking care of the commercial side, so its partners can focus on growing their audiences.
When they came to us, their website no longer reflected the business. It felt dated, was not working particularly well on mobile and did not do enough to communicate the value of working with Nordic.Partners. The business had moved forward, but the website had not kept up.
The Brief
After the initial discovery call, Nordic.Partners completed our onboarding form with more detail about the business, its audience and what they wanted from the new website. This gave us a much clearer picture of the company and the people the site needed to speak to.
The brief was to create a modern, responsive website that communicated the business more clearly and made a stronger case for working with Nordic.Partners. We would keep the existing logo, colours and imagery, but rethink how everything came together to better support the business.
Rather than jumping straight into development, we used the information from the brief to develop our own vision for how the new website should look and work.
Our Direction
With the brief in hand, we created a first mockup to show how we felt the new website should look and work. The aim was not just to make the old site look better, but to give Nordic.Partners a clearer structure, stronger messaging and a more modern way of presenting the business.
The client was happy with the direction, so we moved ahead with the project and started turning the concept into the finished site.
Bringing It Together
With the direction approved, we moved into the full website build. The new site was designed around a much clearer user journey, making it easier for potential partners to understand what Nordic.Partners does, what makes the business different and what to do next.
The visual design was given a complete refresh while keeping elements of the existing identity the client wanted to retain. We also rewrote and sharpened the copy, giving the key messages more weight and making the site more focused on the publishers and streamers Nordic.Partners wants to attract.
Everything was built to work across desktop, tablet and mobile, with the layout, content and calls to action adapted to each screen size. After a few minor requests from the client, the new website was ready to launch.
The New Site
The new Nordic.Partners website was built to do a much better job of presenting the business, its offer and the type of partners it wants to attract. That meant looking beyond the visual design and making improvements throughout the site, from the messaging and structure to the way visitors are guided towards taking action.
What We Delivered
Nordic.Partner chose one of our website packages for their project. Each website package consists of a setup fee, which covers everything you need for the initial development and a monthly fee that covers all ongoing costs. In the transparent cost for this project, the client received:
Does Your Website Need a New Beginning?
Your business changes. Your website should keep up.
We can help you rethink the structure, messaging and design, then build a website that better represents where your business is today.